- Jaime Lerner sings of the city (click to respond)

The success story of Curiteba told by Jamie Lerner (wikipedia.org)

Jamie Lerner stands as something of a hero among his fellow Curitibanos. The chief architect of the Curitiba Master Plan, he was appointed mayor during Brazil’s military dictatorship in 1971. When the nation returned to democracy, he was elected to another term. During his 12 years in office, Lerner devised many of Curitiba’s innovative, inexpensive solutions to city problems. For instance, in the early days of the public transit system, to increase its funding and encourage ridership, he made a special city lottery, valuing bus fare as lottery tickets. To combat Curitiba’s growing litter problem, he created more incentives for recycling, including exchanging bottles, cans and other recyclables for food. Lerner believed in implementing plans swiftly — in just 72 hours, he converted the city’s downtown into Brazil’s first pedestrian mall.
(source: http://www.pbs.org/frontlineworld/fellows/brazil1203/lerner.html)

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